History of Indian Publishing Industry & Emergence of Rolling Authors
Pre-2000
The Traditional Era: Publishing in India is dominated by a few major houses; authorship for biographies and high-level content reserved for political figures and celebrities, often utilizing ghostwriting for memoirs and autobiographies.
2007
Amazon KDP & The Digital Revolution: Amazon's Kindle Direct Publishing (KDP) is launched, democratizing global authorship and accelerating the e-publishing sector in India.
2012
First Wave of Indian Self-Publishing Companies: Dedicated Indian self-publishing companies formalize the process, making it a viable service industry for debut authors and entrepreneurs in India.
2017
Market Saturation & Quality Concerns Rise: The volume of self-published books surges. Lack of rigorous editorial oversight in many services leads to rising concerns about low-quality and "unreadable" content.
2019
Founding of Rolling Authors: Rolling Authors is founded by author-entrepreneur Vishal Ved to formally establish itself as a trusted and high-quality name in the ghostwriting and self-publishing space, specifically addressing the market need for reliability amidst the proliferation of low-standard and opportunistic providers.
2021
Strategic Internationalization & Co-Founder Entry: Co-Founder Aayushi Maheshwari joins, bringing international exposure and experience with high-profile clients. The firm implements international strategies and processes, elevating quality standards.
2022-2023
Unparalleled Surge of AI Ghostwriters: The market witnesses an unparalleled surge of AI-reliant ghostwriting companies providing low-cost, low-quality services.
2023-2024
Highest Hiring Bar in India: Rolling Authors sets the highest ghostwriter hiring bar in India, exceeding standards of literary agencies and traditional publishers to ensure premium, human-written content.
2024
Traditional Publishing Assistance: Rolling Authors formally expands its services to include Traditional Publishing Assistance (Legacy Pub). This strategic move helps high-profile authors secure deals and compete in the global market.
2025
The Growth Phase: The firm focuses on sustained growth, helping high-profile and genuine clients navigate the publishing landscape while maintaining its reputation for global-standard quality and authentic authorship.
Meet Our Co-Founders
Vishal Ved
Guided by his belief that stories shape the soul of humanity, Vishal Ved leads Rolling Authors in crafting books that don’t just inform, but endure. Trained in Entrepreneurship at the University of California, Berkeley, Vishal holds the world record for being “The youngest author to write a fiction novel without human characters and earthly lifeforms (i.e. a 100% alien science fiction novel)” for his bestselling debut novel Tomarkus and the Betrayed Planet. From publishing a bestseller during his senior year in aerospace engineering despite immense publishing and marketing challenges - to building one of the most forward-thinking content ventures, Vishal’s journey stands as a testament to perseverance and a lifelong love for literature.
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At Rolling Authors, every project begins with understanding a concept's heartbeat and ends with a book that feels lived, not manufactured. This philosophy drives Rolling Authors to stand apart not by volume, but by value. Vishal channels his deep fascination with storytelling and its power to redefine ghostwriting and editing by blending creativity with craftsmanship.
For Aayushi Maheshwari, leadership begins with listening. As the Co-Founder and Chief Business Officer of Rolling Authors, she focuses on building teams, systems, and relationships that bring ideas to life. Her strength lies in understanding people - whether clients or colleagues, and turning that understanding into results. Before co-founding Rolling Authors, Aayushi worked with international decacorn companies, where her ability to connect and communicate helped close multimillion-dollar partnerships across the U.S., Europe, and Asia. Later, in India, she led major collaborations for tech startups discovering that genuine relationships are what drive lasting success, not just numbers.
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At Rolling Authors, Aayushi has helped shape the firm’s foundation: from refining its business model to setting high standards for collaboration and delivery. She believes great work doesn’t need noise, only consistency and intent, values that continue to define how the firm grows.
Aayushi Maheshwari
Our Mission
At Rolling Authors, we believe great stories are not manufactured, they are nurtured. In a world driven by speed and shortcuts, our mission is to bring back the patience, honesty, and human touch that true storytelling deserves. Every book we create begins with listening: to a voice, a memory, an idea that deserves to last. We collaborate closely with our authors, shaping their stories with care, conviction, and craftsmanship. Because a book is more than content; it’s a legacy in words. Many of our clients come to us after being let down elsewhere. They stay because they rediscover what storytelling feels like when done with integrity and respect.
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At Rolling Authors, we don’t just help people write books. We help them create something that endures, something unmistakably human.