Suru Batta: The Rise Of Prknack

I didn’t plan on being in PR. I didn’t think it was an option. In 2020, when COVID changed the world, I was just like everyone else—lost, cautious, and searching for hope.

Then, by pure accident, I got my first assignment with Amit Aggarwal, one of the best designers in India. With no experience, no mentors, no training—just instinct. 

If it were not for that one assignment, I wouldn’t have done it. I didn’t know how to negotiate. I didn’t know how to send a PR email—or even how to position it. 

I was only curious, and this mysterious internal voice still said, “Keep going. You will figure it out." 

By 2021, we were doing international projects. I was still crawling and didn't have a clue what I was doing, but I was learning fast. 

That is when Prknack was born. It wasn't even an idea; at one point, it was just a name. And now the story is built as an agency handling over 15 of India's most well-known sports personalities and entrepreneurs as clients—they are fighting a fight much larger than branding. 

We have had the rare opportunity to work with legends and brands like Rohit Bal, Amit Aggarwal, and Raw Mango.

We were even able to land a documentary, showcasing Sakshi Malik, which also won a gold medal at the New York Film Festival! 

Sangeeta Phogat was on Jhalak Dikhhla Jaa with us, and we had a wrestler who could dance with her toughness and grace, for 12 weeks! 

We also landed Babita Phogat in an Asian Paints commercial! We had her speaking at the World School Summit in Dubai for Sakshi Malik. 

And as of today, Sakshi is also the face of Mercy for Animals and she also represented India internationally with us—all of which we brokered with Prknack! 

We are now established as a go-to name in sports PR, but we are growing! 

The goal is to diversify, looking at new sectors, new stories, and new formats to tell those stories with impact. 

It may be easy to look back and rattle off accomplishments now. 

What few may see is the hard work of how much it took to build something out of nothing without a plan, learning every little thing from the ground up, and continuously showing up without any external reason or validation—only an internal voice that said "This is my path."

If I could share one piece of advice with you, it's this: Trust your gut. Not the market. Not the noise. Not even the experts.

It's just that voice that always knows what to do when the lights go out—because usually, that’s where every true story begins. 

– As narrated by Suru Batta, penned by the Rolling Authors® team. Visit us at www.rollingauthors.com for book writing and book editing services.